Siki Daha’s single ‘LCS’ is a voice for Artists in a social media driven world

Indie singer/songwriter, Siki Daha’s latest single, “LCS,” is a chill and ambient commentary on the complexities of social media, featuring Daha’s smooth vocals and introspective lyricism. Layered harmonies, spoken questions mirroring the pressure of outside criticism, and wistful horns give way to an infectious hook, “Like, like,/ comment, comment,/ subscribe.” Taking influence from artists such as Aaliyah, Sade, and Michael Jackson – we speak to Siki on the inspo and meaning behind the track and more.

DAM: Siki, before we get into ‘LCS’, why music? Was there a specific time or moment in your life where you thought – this is it, this is what I want to do?

SD: I was 10 and my mom put me in lessons to learn the tublas back in Pakistan, I started singing there, once we moved to Australia it was all go from there!

DAM: Tell us about ‘LCS’ – what was the inspiration behind it?

SD: Mental health was a huge factor, as artists we are constantly having to follow trends and look at ways to keep up with the changes of social media to reach the masses so this was a tribute to artists to let them know to make their art, be themselves and forge your own path.

“As artists we are constantly having to follow trends and keep up with the changes of social media… This was a tribute to artists to let them know to make their art, be themselves and forge your own path.”
siki daha

DAM: Were there any specific musical influences or sounds you wanted to showcase when creating this track?

SD: I was inspired by a British Bangladeshi artist called Joy Crookes for this one. So she was a big influence and we looked at a few South Asian sounds that would work too so a bit of a mix.

DAM: As you mention in LCS, social media is something we’re told is detrimental to our artistic careers, we’re faced with the pressure to keep making content although it can have a strain on our mental health – how has this affected you as an artist? How do you find the balance?

SD: I’m fortunate to have a business [Music Roof] and a not for profit [I believe in me like] that balances my independent Artist career and funds it so my world is beyond music as well allowing me to have further purpose in being of service to others so I’m very grateful I’m able to do both. It definitely allows me to keep my mental health in check.

DAM: What do you hope people might take from LCS?

SD: That you can forge your own path and it’s ok to question yourself at times with your art but come back to the root of why you’re doing this.

DAM: Tell us about your experience as a BIPOC artist in Australia, have you seen progress made over the years regarding Representation and giving a platform to more BIPOC Artists? Are there any changes you would like to see?

SD: Look it’s definitely been a large shift since 2020 but for South Asian representation it’s still building in many ways and I hope to be part of those changes and opportunities.

DAM: Looking back on your career, if you could give your younger self some words of wisdom – what would you say?

SD: Take advice where it’s important and where you can learn, rejection is redirection and don’t let anyone take away from you what makes you incredibly unique – which is your background, your color and your voice!